Zhang Qian

zhqcindy@163.com

BRINGING along some authentic Scottish designs, several Edinburgh companies are showcasing their design and cultural products at the 14th China (Shenzhen) International Cultural Industries Fair (ICIF).

Seven projects are attending the ICIF under the invitation and organization of the Edinburgh-Shenzhen Creative Exchange (ESCE) and Scottish Development International (SDI).

It is David Dunn’s first time in China, and he said he hoped to explore the Chinese market via ICIF.

Dunn founded 442 Design, an Edinburgh design company, in 2002. The firm has accumulated experience designing for leading football clubs in the United Kingdom, such as Arsenal. The company also designs VIP Hospitality and Backstage Tours for Live Entertainment venues.

“I would like one day if Chinese teams in the super league will use our design for retail, hospitality suites and the interior of stadiums,” said Dunn on Thursday.

Dunn said they expected to find partners who are interested in using the company’s designs for entertainment, sports, bars and restaurants through the fair.

The firm is showcasing some retail products they designed for Arsenal in the Shenzhen Convention and Exhibition Center.

Another brand showcased at the Scottish booth is Cragg & Tail, a Scottish luxury clothing brand for men. The brand was founded in 2016 by Edinburgh-born designer Craig Mckellar.

Mckellar brought some of his shirts to the fair. His shirts use traditional clan tartans, bringing a touch of history to modern style. He said he is looking to speak to people who have an interest in U.K.-made products and would like some fashion retail shops to stock his shirts in their stores for an initial phase of cooperation.

Other Scottish exhibitors include British-style boarding school Merchiston International School, an app called Global Trails that allows readers to explore the lives of Ernest Hemingway and F. Scott Fitzgerald, and a medical project between Shenzhen People’s Hospital and the University of Edinburgh International Diabetes Center.