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在线翻译:
szdaily -> China -> 
Didi Premier upgraded
    2018-07-02  08:53    Shenzhen Daily

Han Ximin, Wang Mingze

ximhan@126.com

DIDI Chuxing, the world’s leading mobile transportation platform, announced Friday it rebranded Didi Premier, its premium personal mobility service, accompanied by a new logo and a full suite of product and service upgrades.

The highlights of the upgrades include a dedicated 24/7 customer service hotline in Chinese and English, new in-trip online services such as in-app table booking services, enhancements to existing specialist services (including premier vehicles equipped with child seats and adapted for the disabled), special arrangements for the visually impaired traveling with a guide dog, and improved personalized services such as raincoats, air purifiers and massage seats.

Didi Premier plans to launch an independent app that will run parallel to the main Didi app to capture the fast-growing market of high-end frequent users.

At the ceremony Friday, Didi unveiled the first generation of its in-vehicle smart voice assistant, temporarily named “Xiao Di,” under development at Didi AI Labs.

In the future, Xiao Di will be able to help Premier and other users access information, obtain service response, make calls and adjust their in-vehicle environment for a more intelligent, safer and convenient ride.

Users will also be able to make phone calls and enjoy a range of functions via Didi’s new intelligent voice assistant.

“Didi Premier’s service upgrades are part of a broader effort to enhance user experience across Didi’s mobility services with a focus on value creation. Didi is also building on an open platform for automotive services and fleet operation. We expect to see the rise of more and more exciting family brands as we broaden our business to cover the entire transportation industry chain,” Cheng Wei, founder and CEO of Didi Chuxing, addressed the rebranding unveiling and service upgrading ceremony of Didi Premier in Beijing.

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