Nan Nan

there_sun@163.com

SHENZHEN fintech company X Financial reached a long-term market partnership with NBA China yesterday, marking the first time that NBA China has cooperated with a company in this field.

X Financial is committed to providing personal financial services based on mobile Internet and big data in China, to satisfy financing needs and meet the demand for investment.

As the partner of the league’s China Games series from 2018 to 2019, the X Financial brand is showing up in NBA China’s activities. Through this cooperation, X Financial will bring its services to basketball fans and establish their brand image among NBA fans. X Financial also plans to hold basketball activities to pass on the passion and joy of basketball to more Chinese fans.

“X Financial appreciates the NBA’s indomitable spirit and self transcendence,” said Tang Yue, founder, chairman and CEO of X Financial. “As a listed company in the U.S., X Financial aims to learn from the NBA’s spirit to provide financial inclusion services with larger loan quotas and lower interest rates.”