PRADA tapped Academy Award-winning actor J.K. Simmons to play the key role in its newest video project, named “The Delivery Man.”

Celebrating the fashion house’s Cahier handbag, the series includes three distinct yet interconnected chapters, subbed “Midnight Request,” “Woman’s Best Friend” and “Priorities of Love.”

Directed by filmmaker Ryan Hope, every short episode shows Simmons’ character valiantly facing obstacles to deliver the Prada Cahier bag — seen in three different color combinations — to a female recipient.

These are embodied by actresses Pom Klementieff, Sasha Lane and Bahia Gold, respectively. Each was chosen to represent an array of talent across generations and encapsulate the diverse identities of the Prada woman. Playful and unexpected twists were incorporated throughout the series, although ultimately, the video ends with the reveal of the carrier, and the underlying message on the value of family, home and love.

Prada is renowned for using cinematography to celebrate its designs. Back in 2015, the brand released a series of short films starring Elijah Wood titled “The Postman’s Dreams,” written and directed by U.S. filmmaker Autumn de Wilde for its Galleria bag.(SD-Agencies)