Yang Mei

yangmei_szdaily@163.com

A TOTAL of 3,356 exhibitors from 41 countries and international organizations are showcasing their products and projects at the ongoing 20th China Hi-Tech Fair, which runs through Sunday.

Although it’s the first time that some of the exhibitors are attending the fair, they are looking for more possibilities. Maciej Szlachtowicz, sales director Europe of CYRO Science, told the Shenzhen Daily that the fair has provided them with a great platform to seek potential markets in China. “It’s a huge opportunity for us and we feel honored to be invited. We appreciate the Shenzhen government for organizing such a fair.”

CYRO Science has brought the concept of cryotherapy, the science of subjecting the entire human body to extreme cold temperatures to stimulate the healing of its circulatory, nervous and energy systems.

The company’s products that employ the technology are called CRYO Arctic and CRYO Penguin, which can treat localized tissue damage in athletes, induce cell rejuvenation, improve skin tone and reduce the effects of ageing.

Szlachtowicz said that he was very excited to be at the fair and was impressed by the technologies. “There are so many different technologies here. I’ve never experienced something like this in my life,” he said, adding that even though it’s their first time at the fair, they’ve decided to come back next year.

Dolphio Technologies from Hungary is attending the fair with their product SignAll, which translates sign language into written languages so that the deaf can communicate with others in their native languages.

According to Andros Nemeth, chief technology innovative officer (CTIO) of the company, SignAll combines computer vision, machine learning and natural-language processing algorithms.

For Nemeth, who is also a newcomer to the fair, everything here is fresh so he didn’t set very ambitious goals. “Since everything is new for us, we just want to see what the trends are in China, be open-minded and explore our potential target, since China is also a very big market,” he said.

At present, the company is mainly focused on the American market, but Nemeth said they are looking for potential investors in China.

Lee Jae Hyun, chief strategy officer (CSO) of Visual Net Certification & Communication, a South Korean company that helps customers differentiate genuine products from counterfeited ones through a technology called visual certification tag.

Customers can tell whether products are genuine or not by looking at the tag really closely, scanning the QR code on the tag or using a mobile phone app. If they see “OK” in the tag or the phone tells them “Genuine Product Guaranteed,” then it’s a genuine one.

Lee told the Shenzhen Daily that the fair is a great opportunity for companies from South Korea and other countries to approach the Chinese market. “I hope to see the trend of technologies and market trends at the fair. Hopefully we can dedicate our technology to the Chinese market,” Lee said.