Doria Nan

there_sun@163.com

DO you remember TeamLab? It is an exhibition that uses technology to provide an immersive visual experience, and it has already gone viral worldwide.

TeamLab involves animation, sound, performance, Internet, fashion, design and even medical science. The kinds of cutting-edge technologies used in the exhibition have also gained widespread application in the new retail era.

The second flagship store of Chinese smartphone brand OPPO was opened in Huaqiangbei last month, showcasing its cutting-edge technologies and exploring smart retail operations. “The store is designed to find a new path to talk to consumers and awaken their curiosity and desire to explore OPPO’s products,” said Sun Wenhua, president of Space Time Technology Group Co. Ltd. Space Time Technology designed OPPO’s Shenzhen flagship store.

The store set up interesting and interactive devices in the shop windows, as well as displays, and testing and after-sales areas, to create an immersive experience, according to Sun. There is an artistic device in the shop windows that changes as a customer walks past it according the person’s movements.

Digital marketing in the new retail era requires paying more attention to the thrill of action, the stimulation of the senses, touching the inner world of people and perception, said Sun, adding that providing fun, fashionable and interactive experiences is important in digital marketing as people like to take pictures and share them on social networks.

“The fair provides a platform for people to communicate about the latest technologies and apply them to the new retail industry,” said Sun.