伦敦公交将全面封杀垃圾食品广告

A ban on junk food advertising across London’s public transport system will be introduced Feb. 25, 2019.

The capital’s mayor Sadiq Khan has confirmed the “tough action” initiative, which is part of the London Food Strategy to reduce child obesity in the city by 2028.

Promoting sugary drinks, chocolate and burgers will be prohibited across the entire transport network, including the Tube, bus stops and the London Overground.

The restrictions also outlaw goods deemed “less healthy” by Public Health England, such as salted nuts.

However, fast-food chains will still be allowed to promote their healthier products, such as salads, as long as they are low in fat, salt and sugar.

Speaking of the move’s impact on reducing obesity, Khan told the BBC, “Reducing exposure to junk food advertising has a role to play in this - not just for children, but parents, families and carers who buy food and prepare meals.”

Popular high-street chains, such as Burger King, KFC and McDonald’s, will also be unable to “outsmart” the campaign by simply advertising their logo.

But promoting unsalted nuts, raisins and sugar-free drinks will be permitted.

However, advertising experts fear the divisive measure could cost Transport for London millions of pounds in lost advertising revenue.

Moreover, Justin Cochrane, chairman of the trade body Outsmart, which represents advertisers, claimed Khan declined to work with the industry on a compromise that would preserve TfL’s revenue.

He told MailOnline, “As a result, it will hit industry revenues and could cost jobs. It will also add more than US$160m to TfL’s mountain of debts over the next five years.”

The advertising association has also said the move will have little impact on the wider societal issues that drive obesity.

In a poll of 1,500 Londoners, 82 percent said they backed the proposal, according to City Hall.

London has one of the highest childhood obesity rates in Europe, with almost 40 percent of children aged 10 and 11 being overweight or obese.

Words to Learn 相关词汇

【垃圾食品】lājī shípǐn

junk food food high in calories but of little nutritional value

【瞒骗】mánpiàn

outsmart gain the advantage over by cunning, outwit

从明年2月25日开始，整个伦敦的公共交通系统都将禁止投放垃圾食品广告。

伦敦市长萨迪克·卡恩已经通过了“强硬行动”倡议，这将作为伦敦食品战略的一部分，以期在2028年前减少该市的儿童肥胖人数。

明年起，伦敦整个交通网络，包括地铁、巴士站与伦敦地上铁，都将禁止推广含糖饮料、巧克力和汉堡。

除此之外，盐焗坚果等被英国公共卫生局认定为“不那么健康”的商品广告也将被禁止。不过，只要食物中的脂肪、盐以及糖含量都较低，快餐连锁店仍然可以推广旗下的沙拉等健康产品。

谈到这一举措对于减少肥胖者的影响时，卡恩告诉BBC说：“减少和垃圾食品广告的接触，不仅有利于孩子，而且还有利于购买食物与准备饭菜的父母、家庭以及看护者。”

届时，那些流行的商业街连锁店，如汉堡王、肯德基与麦当劳，即使只是简单地给自己的Logo打个广告，也将遭到禁止。

不过，推销无盐干果、葡萄干和无糖饮料是可以的。然而，广告专家担心这一引发争议的举措可能会使伦敦交通局损失数百万英镑的广告收入。此外，据广告业代表、英国户外广告协会Outsmart的主席贾斯汀·科克兰称，他们提出了一项可以保证交通局收入的妥协方案，但是卡恩拒绝合作。他告诉每日邮报网站说：“此举不但会减少广告行业收入、造成工作岗位流失，还会在未来五年内为债台高筑的伦敦交通局增加超过1.6亿美元的债务。”

广告协会还表示，此举对于导致肥胖的更广泛的社会问题影响微乎其微。

市政厅的数据显示，在对1500名伦敦人进行的民意调查中，82%的人表示支持这项倡议。据悉，伦敦是欧洲儿童肥胖率最高的地区之一，其中近40%的10岁与11岁儿童超重或肥胖。 (Chinadaily.com.cn)