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QINGDAO TODAY
在线翻译:
szdaily -> Speak Shenzhen -> 
Is ‘10-Year Challenge’ meme a creepy facial recognition gambit?
    2019-01-21  08:53    Shenzhen Daily

“十年挑战”风靡社交媒体,是风潮还是陷阱?

In recent years social media has been dominated by viral challenges that have seen people take part in a range of outlandish tasks, from ingesting teaspoons of spicy cinnamon to pouring sub-zero buckets of ice over their heads.

Now though, there’s a new viral sensation that’s sweeping across everyone’s Twitter and Instagram: the “10-Year Challenge,” where users upload side-by-side photos of themselves from a decade ago and now.

If you use social media, you’ve probably noticed a number of people posting then-and-now profile pictures. It’s a trend that’s best known as the “10-Year Challenge.”

The craze involves people comparing pictures of themselves in 2009 to ones taken in 2019 on Facebook, Twitter and Instagram.

As with most social media challenges, it is a little unclear as to who or what started the movement.

While some suggest it has something to do with Facebook’s “Memories” feature that reminds you of long-forgotten photos, others suspect it is because 2009 was the year that social media really took off.

The viral movement has proved popular among A-listers with everyone from Reese Witherspoon and Miley Cyrus to Tyra Banks and Jessica Biel taking part.

Suspicions were raised this week that the “10-Year Challenge” is part of a Facebook campaign to upgrade its facial recognition robots. Facebook has denied it’s using the challenge to harvest data about your face.

But the scandal-hit firm has hit back at the claims, insisting the meme is simply “evidence of the fun people have on Facebook.”

Wired journalist Kate O’Neill wrote that it was “plausible” Facebook could be using the pictures to train its photo-scanning algorithms.

Facebook lashed back at O’Neill, insisting it was not behind the challenge. “The ‘10-Year Challenge’ is a user-generated meme that started on its own, without our involvement,” it wrote on Twitter. In a separate comment, Facebook said it “gains nothing from this meme” and reminded users they can turn off facial recognition at any time.

Words to Learn 相关词汇

【古怪的 】gǔguài de

outlandish strange or extremely unusual

【互联网风潮 】hùliánwǎng fēngcháo

Internet meme An activity, concept, catchphrase, or piece of media that spreads, often as mimicry or for humorous purposes, from person to person via the Internet

近些年,社交媒体总是被一些迅速风靡的挑战热潮淹没,网友们纷纷加入一些稀奇古怪的挑战大军,比如吞下一勺辣肉桂,或者往头上浇一桶冰水等等。

而今,一种新的挑战再度席卷推特和Ins等社交媒体,那就是“10年挑战”。用户们上传自己10年前和现在的照片进行对比。

如果你使用社交媒体,你会注意到很多人正在网上上传自己10年前和现在的照片。这就是人们所说的“10年挑战”风潮。

人们在脸书、推特和Ins等社交媒体上对比自己10年前和今年的照片。

跟社交媒体上兴起的大多数挑战一样,这项挑战到底是哪个人还是哪个机构发起,尚不清楚。

一些人认为这和脸书的“记忆”功能有关,这一功能会提醒你查看已经被遗忘很久的照片。还有些人认为,这是挑战缘起是因为2009年是社交媒体真正开始流行的元年。

这项迅速风靡的挑战在大牌明星中也很受欢迎,瑞妮•威瑟斯彭、麦莉•塞勒斯、泰拉•班克斯、杰西卡•贝尔等人都加入进来。

有科技界人士质疑,脸书发起这项活动是为了收集用户的面部信息,用来训练面部识别算法。

脸书公司否认使用这一挑战活动来获取用户的面部数据信息。这家最近丑闻缠身的公司对此予以回击,坚称这一活动仅仅是“人们在脸书得到快乐的证明”。

《连线》杂志记者凯特•奥尼尔写道,脸书公司“很可能”使用这些照片来训练其图片扫描算法。

对此,脸书发言人表示,“10年挑战”是在用户间出现的风潮,而且用户可自行决定是否开启面容识别功能。在另一条评论中,脸书表示自己“并未从这次活动中获取什”,并提醒用户可以随时关闭面部识别功。

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