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szdaily -> World Economy -> 
Global esports revenue to top $1 billion
    2019-02-14  08:53    Shenzhen Daily

GLOBAL esports revenue will hit US$1.1 billion in 2019, up 27 percent since last year amid ballooning revenues from advertising, sponsorship and media rights to competitive video gaming, a report said Tuesday.

Brand investments through those three avenues will make up 82 percent — or US$897 million — of total revenue. In all, brand support will have nearly tripled since 2015, according to data from Newzoo, a gaming industry analytics firm.

Esports has burst into the mainstream, with its own superstars and leagues, celebrity athlete owners and tournaments that sell out stadiums and award prizes worth millions of dollars. League of Legends, Dota 2 and Counter-Strike: Global Offensive are some of the most popular esports.

Early investments by big brands are now taking root, Newzoo CEO Peter Warman said.

“This is not experimental budgets. This is for the long term, and it’s good amounts of money,” he said. “It’s what the ecosystem needed and what investors wanted to see.”

For instance, Activision Blizzard Inc’s Overwatch League named Coca-Cola Co as its official global beverage sponsor for non-alcoholic drinks on Friday.

The game developer, which runs the professional esports league, also inked sponsorship deals with carmaker Toyota Motor Corp, wireless provider T-Mobile US Inc, computing companies HP Inc and Intel Corp.

North America will generate US$409 million of esports revenue in 2019, the most of any region, Newzoo’s report found. China will generate 19 percent and South Korea 6 percent, with the rest of the world comprising the remaining 38 percent.

While advertising is the bulk of revenue, merchandise and ticket sales are also expected to grow 22 percent to nearly US$104 million, though game publisher fees will likely drop 3 percent to US$95 million, the report showed.(SD-Agencies)

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