Tinder app has launched Festival Mode, which lets users connect with others who are attending the same festivals in the United States, Britain and Australia, including Electric Daisy Carnival, Bonnaroo, All Points East and Parklife. Festival Mode operates similarly to Spring Break Mode, launched earlier this year, by letting users attach a unique badge to their profile that indicates which music festival they’re heading to. The app will surface matches from users who are attending the same festival first and will also include profiles from all over the world, regardless of the user’s location preferences. Users can connect with other fans attending the same festival up to three weeks before the festival starts. Tinder said it decided to roll out the feature after seeing a surge in user activity when popular music festivals were taking place. “It’s no secret that Tinder is a must-have app for youngsters attending music festivals around the world,” said Jenny Campbell, Tinder’s chief marketing officer. The launch of Festival Mode follows Tinder’s debut of Spring Break Mode, which lets users post where they’re going for vacation and connect with potential matches that are going there too. Spring Break Mode was marketed toward users of Tinder U, the company’s app experience for college students.(SD-Agencies) |