Meaning:

Translated from the English term “growth hacking,” this term refers to marketing and product development strategies focused on growth. It is usually used in relation to early-stage startups which need massive growth in a short time on small budgets. The goal of growth-hacking strategies is to acquire as many users or customers as possible while spending as little as possible. The term “growth hacking” was coined by Sean Ellis, founder and CEO of GrowthHackers, in 2010. The Chinese term can also refer to “a growth hacker,” someone who uses creative, low-cost strategies to help businesses acquire and retain customers.

Example:

A: 你的公司一切顺利吗？

Nǐ de gōngsī yīqiè shùnlì ma？

Is everything going smoothly with your startup?

B: 产品基本定型了，现在需要一个增长黑客来领导销售团队。

Chǎnpǐn jīběn dìngxíng le，xiànzài xūyào yīgè zēngzhǎng hēikè lái lǐngdǎo xiāoshòu tuánduì。

We have developed the prototype of a product. Now we need a growth hacker to lead our sales team.