阿迪达斯联合色拉布推出小游戏

Adidas is teaming up with Snapchat on a unique way to launch a product. The sportswear giant has created an 8-bit game you can play in Snapchat called “Baseball’s Next Level” where you’ll have the chance to buy its new baseball cleats*.

Produced in partnership with developer AvatarLabs, “Baseball’s Next Level” is a home-run derby, old-school style title that will let you play as some of Adidas’ Major League Baseball athletes. That includes Aaron Judge (Yankees), Carlos Correa (Astros), Alex Bregman (Astros), Justin Turner (Dodgers) and Kiké Hernandez (Dodgers), all of whom have their own Adizero or Icon V cleats in the Adidas collection, which you can buy directly from the game.

“Baseball’s Next Level” is going to mark the first time Snapchat is going to let people buy a product inside a game from any brand, not just Adidas.

Since this is an 8-bit drop, after all, Adidas has gone all in on the cleats themselves. Aside from launching the game, which will be available through the end of October to celebrate the Major League Baseball playoffs* and World Series, the Adizero and Icon V feature details such as patterns on the upper and coin graphics on the tongue, sock liner and plate. They also come with “up” arrows on the heel’s pull tab, designed to represent a gamer leveling up. Each cleat in the Adidas collection costs US$130.

(SD-Agencies)