Wang Jingli

wangjingli0715@163.com

AS more Shenzhen enterprises go global, Chinese high-tech companies from other cities will move to Shenzhen, leading to the formation of a cluster of enterprises on the cusp of expanding overseas in the city, Li Zhi, general manager of Branch’s China division, suggested at a forum held recently in Shenzhen.

Private enterprises are considered the major force leading the city’s foreign trade. Relevant data showed that the import and export volume of private firms as of July accounted for 58 percent of the city’s total foreign trade value.

Li said that Shenzhen has seen many e-businesses go global and the city’s transparent and fair market environment and government’s policy support are of high value to international talents.

In terms of the meticulous preparations necessary before going global, Jiang Yubo, vice president of the marketing department of MICO, said that it is important for enterprises to optimize their social media platforms and applications before seeking more customers.

Jiang also believes that Google, the most-viewed website in the world, and Facebook, with its precise analysis of customers, are the two major platforms most effective for increasing the number of users and for attracting potential customers.

Huang Wanjun from Appier said at the forum that while many are looking to traditional channels for advertising, channels such as e-mail and application platforms are also good free resources for promoting products, especially at a time when online advertising is becoming costly.

Wei Lihua, founder of HelloTalk, observed that social media is a good initial approach to promoting products and attracting users.