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QINGDAO TODAY
在线翻译:
szdaily -> Business -> 
Nighttime economy expected to spur vitality to winter
    2019-11-05  08:53    Shenzhen Daily

ZHANG RUIQING, 27, swiftly scooped ingredients such as sesame seeds, walnuts, raisins and some candied fruit into a white bowl and then leaned forward to pour boiled water from a dragon-shaped spout of a half-meter-high copper pot into the mixture. Shortly, an aromatic soup called chatang in Chinese would be ready to enjoy.

Zhang’s booth was located at a century-old historical block in northern China’s Tianjin Municipality, which is showing its unique charm and vitality through its nighttime economy.

The nighttime economy refers to business activities between 6 p.m. and 6 a.m. in the service sector.

“I once sold 300 bowls of Chatang a night with a total sales volume of about 5,000 yuan (US$710). That’s my best record,” said Zhang, who has worked every night from 5 p.m. to 10 p.m. for about five months.

“I made a new plan for the coming winter. If the nighttime economy continues to upgrade, I will definitely join in and extend my business to more places,” Zhang said.

Not far from Zhang’s booth, 27-year-old Liu Runze stood in front of his bookstall which was lit up with warm lights and lined with tidied books in order of their different genres.

The six municipal demonstration plots of the nighttime economy markets in Tianjin has welcomed 130,000 customers per day on average, with a monthly total sale of 20 million yuan in August, according to the Tianjin Information Center.

China’s GDP grew by 6.3 percent in the first half of this year, and consumption accounted for 60 percent, which continued to be the first driving force for the country’s economic growth. Among them, nighttime consumption shows giant potential, according to the National Bureau of Statistics.

China’s night catering consumption jumped 47 percent in 2018 from a year earlier, 2 percent higher than the daytime growth, according to a report released by the China Tourism Academy (CTA) and Meituan, a Yelp-like Chinese online city guide.

As the weather is getting colder, Tianjin has rolled out plans to support nighttime consumption to drive economic growth in cold days.

According to the Tianjin Commission of Commerce, the city aims to encourage malls, supermarkets and convenience stores to stay open later and plans to build 24-hour stores. The number of 24-hour convenience stores has increased from 1,500 at the beginning of this year to more than 2,000 in September.

Zhang Aiguo, director of the Tianjin Commission of Commerce, said the nighttime economy in Tianjin enjoyed a hot market in the summer and will keep the momentum to create a “nighttime economy version 2.0” for the coming winter.(Xinhua)

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