STARBUCKS is participating in the China International Import Expo (CIIE) for the second straight year, supporting one of the leading landmark events for Shanghai and China.

This year, 260 Starbucks baristas are presenting Starbucks Reserve Yunnan coffee that’s fully grown and roasted in China alongside other Starbucks Reserve coffee and tea beverages and complemented by appetizing food by Princi. Nineteen Starbucks locations are set up across the event venue in total.

“Starbucks is honored to contribute again to the success of the expo,” said Leo Tsoi, chief operating officer and president of Starbucks China Retail.

Having brought coffee culture to China, Starbucks also aspires to bring top quality Chinese coffee to the world.

Over the past seven years, Starbucks has partnered closely with Yunnan farmers to improve the quality of their coffee through providing agronomy expertise and resources.

This year’s CIIE showcases the latest premium Starbucks Reserve Yunnan coffee: Qingkai Farm. It is the first single-origin Reserve coffee to be named after a Yunnan coffee farmer, honoring the tireless labor, perseverance and pursuit of excellence by local farmers.

The 19 Starbucks locations at the event are designed to highlight the growing emphasis on sustainability.

Since entering the Chinese market 20 years ago, Starbucks has grown to operate over 4,100 stores across more than 160 cities in China. Starbucks is growing and innovating faster in China than any part of the world. It also creates more than 10,000 new jobs in China every year.

(SD News)