BRITISH businessman Nigel Cropp took “Taishan” as his Chinese name because he always gives people the impression of being “as stable as Taishan Mountain.”

He has discovered huge opportunities in international trade by introducing Chinese products to the world markets in Yiwu, East China’s Zhejiang Province.

Taishan came to China to teach English to businesspeople in 2005 and married his student Wu Qin three years later. To put his marketing skills into practice, Taishan opened an import and export company with his wife in 2008.

Relying on Yiwu, “the world’s largest wholesale market for small commodities,” the couple’s business took off. In 2012, Taishan opened a Western restaurant, taking advantage of the city’s attractiveness to international businesspeople.

China Railway Express has opened 11 routes since November 2014, which has opened new paths for Taishan’s business. From Christmas decorations to household supplies, Taishan and his wife export made-in-China products to Europe and the United States. “Products made in China are inexpensive and nice, and their quality is improving. The market for these products is becoming wider and wider,” Taishan said.

With an improving business environment, China has attracted more and more businesspeople like Tai-shan to Yiwu. Currently, over 1.8 million products are exported from Yiwu to 219 countries and regions. Yiwu attracts 500,000 international purchasers each year and over 15,000 businesspeople from more than 100 countries and regions reside in Yiwu. (SD-Agencies)