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QINGDAO TODAY
在线翻译:
szdaily -> Lifestyle -> 
McDonald’s promotes social distancing
    2020-03-27  08:53    Shenzhen Daily

RESTAURANTS that have been able to remain open during the ongoing coronavirus pandemic have been limited to delivery or takeout in many parts of the world.

McDonald’s is now using its iconic logo to remind customers and employees that everyone should be doing their part to help stop the spread of coronavirus and the disease it causes, COVID-19, by practicing social distancing.

Last week, McDonald’s Brazil unveiled a new campaign in which the chain’s signature golden arches have been separated.

While the signs at physical restaurant locations have not been updated, the change can be seen on the chain’s various official social media platforms.

Like many McDonald’s in the United States, McDonald’s Brazil no longer allows seating in its dining rooms, and is only offering drive-thru, takeout or delivery services.

On Monday, McDonald’s India followed suit with an Instagram post captioned, “A little distance goes a long way! Stay home, stay safe. #SocialDistancing #StaySafe.”

All over the world, restaurants have been forced to adapt to changing guidelines from governments and health officials in recent weeks. McDonald’s has been steadily limiting its offerings in other countries due to the ongoing COVID-19 outbreak.

The chain says it is committed to continuing to serve people safely by implementing enhanced safety measures. In addition to closing down play places and dine-in seating areas, the chain also says it’s been encouraging employees to wash their hands more frequently and instituted more frequent and thorough interior cleaning measures.

While many have applauded the chain for continuing to provide employment, there is growing concern on social media as to whether the chain is actually implementing changes that will help protect both customers and employees.

This isn’t the first time McDonald’s has changed its logo and prompted mixed reactions on social media.

In 2018, the chain turned its arches upside down in honor of International Women’s Day to resemble a “w.”

While the gesture made headlines, the chain received backlash for not pledging any store proceeds or new support to groups that actually help women or promote women’s rights.

(SD-Agencies)

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