DID we ever think we’d be using doughnut boxes to ensure we stay a safe distance from our pals in the park? No. But here we are. One-meter-long doughnut boxes have been created by of Krispy Kreme, an American doughnut company and coffeehouse chain, who wants to help U.K. people maintain social distancing. They’ve launched an especially long version of their dozen doughnut box, still packed with the usual twelve doughnuts but doubling as a handy way to measure the “one-meter-plus” distance we’re supposed to maintain between ourselves and others. Before customers head straight over to their nearest shop, it’s important to note that these boxes are not suddenly the standard packaging — instead they’re offering out only five of the meter-long boxes to people who share a photo of themselves enjoying Super Saturday with a smile and tag @KrispyKremeUK and #1MetreDoughnutBox. Wait, so is this a gimmick to get publicity and increase social media engagement for the brand? Surely not. Regardless, the concept of the box serves as a handy reminder to please be responsible and stay safe amid the excitement of lockdown measures lifting. Coronavirus is very much still here and maintaining social distance remains important. (SD-Agencies) |