A NEW beauty product with pumpkin flesh as its star ingredient is being heralded as the ultimate skin smoother — and thousands of customers are purchasing it.

U.K. brand Bybi Beauty, which is sold at Australia’s Sephora stores and online at Clean Beauty Market, released its Acid Gold AHA Face Mask earlier this month to high praise.

It has been the fastest selling launch to date for Bybi and has become a bestseller in a matter of weeks, with credit given to the pumpkin enzyme inside that gently exfoliates, enhance cell renewal and replenishes skin firmness, texture and bounce. The pumpkin flesh used by the brand is a by-product of the pumpkin seed industry and would otherwise be thrown away.

Acid Gold also contains a potent blend of natural Alpha Hydroxy Acids (AHAs) including lactic (derived from bilberry extract), glycolic (derived from sugar cane extract), malic and tartaric (derived from sugar maple extract).

(SD-Agencies)