THE Rolling Stones opens their first “flagship” store, RS No. 9 Carnaby, on Wednesday in London.

The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features all of the hallmarks of the iconic band and includes exclusive new fashion label “RS No. 9 Carnaby.” The store is a product of the group’s long-term deal with UMG inked in 2018, which encompasses the band’s recorded-music and audio-visual catalogs, archival support, global merchandising and brand management.

The store will also introduce “Stones Red,” the official color from Pantone established from the first use of the band’s iconic logo. A collection celebrating the Rolling Stones official Pantone color along with exclusive limited-edition vinyl will also launch with the store.

Jointly curated by the Rolling Stones and Bravado, the shop follows the brand colors of red and black and the glass floor features lyrics, while the fitting rooms are adorned with album artwork.

Exclusive store collaborations include Chateau Baccarat, from French luxury brand Baccarat, a collection of crystal wine glasses, champagne flutes, tumblers, wine decanter, and a beer glass engraved with the Tongue and Lips of the Rolling Stones. Other exclusives include The Soloist chairs and scarves and items from premium Swedish raincoat brand Stutterheim.

(SD-Agencies)