BEIJING Automotive Group Co.’s electric car unit hopes to put its recent lackluster performance behind it with the launch this weekend of a new high-end model called the Arcfox.

Shanghai-listed BAIC BluePark New Energy Technology Co., whose sales plunged almost 80 percent in the first nine months of this year, should be able to resume year-on-year growth in 2021 with the new lineup, president Liu Yu said.

BAIC BluePark was once one of China’s most successful electric vehicle makers, dominating the market with low budget offerings that were a hit with taxi fleet operators and ride-hailing companies.

A barrage of competition from domestic rivals, including NIO Inc. as well as world leader Tesla Inc., which opened a Shanghai factory in late 2019, blunted its lead. Cheaper electric vehicles, including a model from SAIC-GM-Wuling Automobile Co. that retails for less than US$5,000, haven’t helped.

“It is a painful process” to move to higher-end models, said Liu, an industry veteran who used to run BAIC’s joint venture with Hyundai Motor Co. He joined BAIC BluePark in his current role late July. “Both we and our partners are all-in on the Arcfox models.”

BAIC BluePark is working with Magna International Inc., Huawei Technologies Co. and Harman International Industries Inc. on the Arcfox line. In January last year, it signed an agreement to work with Huawei on smart car technology. Automobile industry supplier Magna produces vehicles for BMW AG and Daimler AG, while Harman supplies connected car technology.

“What excites me in this new role is that we have plenty of good cards in hand,” Liu said. By working with our partners, we “have the opportunity to help define the industry standards that will most likely be followed by other companies, which will put us one step ahead of the competition.”

The Arcfox a T will retail for between 250,000 yuan (US$37,360) and 300,000 yuan and be followed by another two models next year, Liu said. He expects total sales of new energy vehicles in China, the world’s largest electric vehicle market for five consecutive years, to rise by as much as 30 percent next year.

That price point puts it squarely up against Tesla’s Model 3 sedan. The mass-market Model 3 will sell for 249,900 yuan after government subsidies following a price cut this month. (SD-Agencies)