Moment, the Seattle-based maker of cases and lens attachments for smartphones, is introducing a new line of products intended to take advantage of MagSafe technology in the new iPhone 12.

Calling magnetic attachment “the future” for how quickly mobile photographers can attach gear to a phone, Moment has its own patent pending configuration of magnets called “(M) Force.” The custom-tuned magnets, combined with a grippy backer pad, allow for a strong connection without a phone case on such attachments as tripod, car vent or cold shoe mounts.

“Whether you are new to mobile photography or a professional filmmaker, we believe MagSafe will be more accessible than any of the current phone clamp solutions,” Moment said on the product page for its line of accessories.

Apple is including MagSafe on all new iPhones and has intended to improve wireless charging while also opening up the possibilities for attachments.

Moment’s pre-order prices range from US$19.99 for a wall mount to US$49.99 for a pro tripod mount.

The standard tripod mount, for instance, is designed to work with any standard tripods or handles, and allows users to shoot in landscape and portrait mode without a phone clamp. A multi-threaded mount, or “cheese plate,” was created by the filmmakers at Moment and has five female threads on one side allowing the attachment of the iPhone 12 to numerous different accessories.

Moment is also releasing iPhone 12 Mini and iPhone 12 Pro cases with MagSafe in a variety of styles at US$49.99.

Moment launched in 2013 with lenses and cases made for the enhancement of smartphone photography. The company has evolved under founder and CEO Marc Barros to include more than just gear and offers content, lessons and travel experiences.

(SD-Agencies)