SPOTIFY said it was building machine learning-powered podcast discovery tools last week, and would be able to serve up shows and episodes based on a user’s music-listening history.

Search for podcasts will also get smarter, as you can search for broad terms like “cooking” and get a list of shows that are related to your terms. Spotify said it’s testing this feature in the United States and will roll it out to more countries soon.

Spotify is also making it easier for more people to create their own podcasts thanks to a partnership with Wordpress. It will let people use Spotify’s podcast creation tool Anchor to turn written content directly into podcasts. This is the first of a new set of tools Spotify is adding; others will include adding questions or polls to podcasts and more options to include videos in a podcast.

In terms of content, Spotify had a few podcast-related announcements there as well. Anthony and Joe Russo, directors of “Avengers: Infinity War” and “Endgame,” have cut a deal with Spotify to create audio for the company. A press release says it will be focused on “scripted content and universe-building.”

Spotify also gave a quick update on its partnership with Warner Bros. and DC. The first project will be “Batman Unburied,” a show that will launch this year and be produced by David S. Goyer. Goyer has plenty of experience with DC projects, having worked on Christopher Nolan’s “Dark Knight” trilogy as well as “Man of Steel” and “Batman v. Superman: Dawn of Justice.”

Finally, from a business perspective, Spotify’s Ad Studio now can be used for podcasts as well as music. Ad Studio is a self-service ad platform where advertisers can buy ads in music streams. But now it works with Spotify original and exclusive podcasts for starters and will work with more podcasts in the future. This shouldn’t change the overall amount of ads you hear and it will just be easier for ad buyers to get things placed in Spotify’s content.(SD-Agencies)