Robosen Robotics has teamed up with Hasbro to build an Optimus Prime collectible that can do more than just look cool in a display case.

The company’s Optimus Prime is a programmable robot that can move. It can automatically transform into a vehicle and vice versa, walk in robot form and race in vehicle form. This Optimus Prime can perform actions based on voice commands or on input through its accompanying app via Bluetooth.

You can also tell it to “say hello” or ask it “Who are you?” The actions come with sound effects and, for some of them, spoken dialogue by Optimus Prime’s original voice actor Peter Cullen.

If you want the robot to move according to your exact specifications, though, you’ll have to use its programming functions to move any of its 27 joints. The Missions section within its accompanying app will teach you how to program the machine with step-by-step instructions on how to move its servo motor-powered joints. There are 60 missions in all and completing each unlocks a new voice or sound effect. Once you’re done, you’ll be able to move the robot’s joints in any sequence and then record them as your own “Action Sequence,” whether it’s making Optimus Prime dance or just having the Autobot leader strike a pose. Take note that you can have the robot play the song it’s dancing to by loading the file into its hard drive using the included microUSB cable.

Hasbro says that the 48cm-tall figure features roughly 5,000 components, 27 patented servo motors and 60 connected microchips in order to pull off the automated transforming feature.

The Optimus Prime is set to ship starting on October 1, and it’s now available for pre-order from the Hasbro Pulse Fan Fest website for US$699. (SD-Agencies)