Universal’s sequel to “The Boss Baby” will premiere on Peacock on the same day it launches in theaters.

“The Boss Baby: Family Business,” arriving ahead of schedule (it was initially slated for September 17), is now set to premiere on July 2.

The animated family film is the first theatrical title from Universal Pictures to open simultaneously on Peacock, the budding streaming service owned by the studio’s parent company, NBCUniversal. Peacock launched in 2020, with its premium versions costing US$4.99 or US$9.99 per month.

“The Boss Baby” sequel will be available to Peacock Premium subscribers at no extra fee.

The hybrid release model for “The Boss Baby 2” isn’t expected to be Universal’s new way of doing business, but rather a boost for Peacock ahead of the Olympics in late July. Since April of 2020, NBCUniversal says more than 42 million people have signed up for Peacock.

“The Boss Baby,” released in 2017, was commercially successful, generating more than US$500 million at the global box office. Alec Baldwin is returning to voice the title character, with James Marsden, Amy Sedaris and Jeff Goldblum joining the voice cast.

(SD-Agencies)