Legendary rapper Snoop Dogg has joined Def Jam Recordings as executive creative and strategic consultant, “a new role that will allow him to strategically work across the label’s executive team and artist roster,” according to the announcement.

As has been proven many times over the decades, Dogg is not just a top-shelf rapper but also an extremely successful entrepreneur — which is one of the many things he plans to instruct the label’s young artists about.

He not only executive produced the Netflix show “Coach Snoop, GGN: Double G News” and the TNT game show “Joker’s Wild,” but also garnered an Emmy nomination as executive producer for the hit VH1 show, “Martha & Snoop’s Potluck Dinner Party.” He also has made multiple investments and endorsements spanning the lifestyle, food/beverage, and cannabis industries, and founded the Snoop Youth Football League in 2005.“So when I got the opportunity, my main focus on Def Jam was to help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game — to diversify their portfolios to be superstars,” Dogg continues. He says he will also dig into the label’s catalog to tell the “life stories on these great artists,” and bring in new talent. “And maybe a Snoop album — you never know.”

(SD-Agencies)