TikTok has introduced Jump, a new way for creators to add interactivity to their videos via third-party integrations.

For example, a cooking video could feature a list of ingredients via Whisk, a recipe-sharing app. You might also be able to add a quiz via Quizlet, or breathing exercises via Breathwrk. The company has beta-tested this feature before and now all users will be able to see and interact with Jump, but only a “select” group of creators will actually be able to add them to their content.

Some of the platforms that have been approved to work with Jump include the aforementioned Whisk, Breathwrk and Quizlet, as well as Wikipedia, StatMuse and Tabelog. Others like BuzzFeed, Jumprope, IRL and WATCHA will launch in the coming weeks. Examples of added content include movie reviews and beauty tutorials.

The closest competitor to Jump would be Snapchat’s Minis, which are essentially mini apps that let you buy movie tickets through Atom or have meditation exercises from Headspace. WeChat also has its own line of mini apps.(SD-Agencies)