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szdaily -> Entertainment -> 
Tyra Banks launches ice cream brand
    2021-07-16  08:53    Shenzhen Daily

TYRA BANKS is known for a lot of things: being a trailblazing supermodel, hosting “America’s Next Top Model” and “Dancing With the Stars” and inventing the timeless smize. Now, she’ll also go down in history as an ice cream entrepreneur. Her line of premium ice cream, SMiZE Cream, just hit U.S. shelves early this month.

SMiZE Cream is a custard-style ice cream brand that boasts seven core flavors and a major collaboration flavor that’s to be announced. “Bite after bite, taste test after taste test, the launch of SMiZE Cream is by far my most delicious, chunk-a-licious accomplishment,” said Banks in a press release. “Ever since I was a little girl, my mama and I have been obsessed with the creamy, crunchy, ooey-gooey comfort and delight of ice cream.”

The flavors range from classics like vanilla and strawberry to unconventional picks like smoked chocolate. Each pint has a surprise treat at the bottom: in Banks’ words, “a huge chunkalicious cookie dough truffle.” Each truffle has a different flavor that pairs with the ice cream it’s in, like birthday cake, fruity cereal and chocolate blueberry.

In addition to opening a brick-and-mortar shop in Los Angeles, SMiZE Cream has an e-commerce website. The package includes a bunch of fun AR experiences that happen right on the cup, too. SMiZE Cream also launched a mentorship program, “The SMiZE Goalz & Dreamz Factory.” In partnership with Eldera, a global mentoring platform, the program will help connect young professionals with experienced mentors that can help them achieve their goals. (SD-Agencies)

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