The first-ever Polaroid camera (called Model 95) went on sale in 1948; and today, the company continues to release innovative models. From a pocket-sized instant camera to a tiny printer that turns your photos into stickers, today’s Polaroid products honor the analog era, all while embracing modern technology. The company’s latest device is Polaroid Now+, an instant camera with more creative tools than ever before.

Polaroid Now+ still retains the vintage-inspired features of the brand’s previously released Now camera. However, this new model allows you to connect with your smartphone, and it has tons of new creative features. By connecting to the Polaroid mobile app, you can gain access to two extra creative tools. Tripod mode allows you to create cinematic shots with 60-minute-long exposures in low light, without a flash. And Aperture Priority allows you to gain more focus control in your photos. Polaroid Now+ can also take double exposure images, craft light paintings, and manually control shutter speed.

Although Polaroid Now+ is designed to work alongside a smartphone, the model also has a creative feature that harks back to the days of analog photography. Each camera comes with five experimental lens filters, allowing you to control the mood of your images with color. Saturate your photos in color, deepen contrast, or add new effects with experimental filters, like starburst, red vignette, and orange, blue and yellow filters. You’ll also get a zip-through pouch to keep them safe.

The Polaroid Now+ camera is a step up from the original point-and-shoot Polaroid Now camera released in 2020. The Now+, at US$150, comes in black, white, and blue gray and follows the international launch of the Polaroid Go camera and film in April.(SD-Agencies)