Zhang Yu

JeniZhang13@163.com

THE 29th China (Shenzhen) International Gift and Home Products Fair and the 1688 Merchant Festival kicked off with a record exhibition area of 300,000 square meters at the Shenzhen World Exhibition & Convention Center in Bao’an District on Thursday.

Gathering a total of 6,500 exhibitors in 13,000 booths, the four-day fair displays more than 30 product categories, which encompass handicrafts, digital gadgets, electrical appliances, kitchen supplies, household decorations, bags and suitcases, and cultural and creative products.

Reed Huabo Exhibitions, the fair’s organizer, will also release its white paper on China’s gift industry in 2021 during the event. The white paper includes two reports that shed light on consumer behavior and reward points programs in China’s gift industry.

The fair, known as a professional B2B (business-to-business) trade show in China, is expected to receive nearly 300,000 buyers from across the country.