Yong-jun Yeo, Gounee Yang

Global Economic News

AN increasing number of young consumers in South Korea changed their smartphone to Galaxy Z Flip 3 because of its trendy design.

Until now, Samsung Electronics focused on product specifications and usability. In particular, Samsung differentiated its smartphones from its rival iPhone by increasing the memory capacity and supporting S Pen.

However, the specifications and usability of other mobile phones have also been improved. Moreover, the product design has become important among generation MZ, who are familiar with expression of individual identity, Samsung smartphones had an "old" brand image.

However, after the release of Galaxy Z Fold 3 and Z Flip 3 in August, Samsung Electronics posted global sales of more than 2 million units, accounting for two-thirds of overall global foldable phone sales last year, within a month of the launch.

This is because Samsung Electronics has improved the design as well as usability to break away from its old image. Galaxy Z series models have successfully received positive reviews from generation MZ, and have achieved record-high sales as even some iPhone users are also buying Galaxy phones.