SELENA GOMEZ has inked a deal with Univision, expanding her brand into Spanish-language TV and film production.

Gomez and her July Moon Productions will produce a true crime docuseries called “The Cartel Among Us” for Univision’s forthcoming subscription streaming service. Blackfin, a production company owned by Hasbro’s eOne, will also produce the series, which focuses on the “story of a murder that rocked a quiet suburban town in Texas and launched a multiyear international investigation.”

The program, which marks Gomez’s first Spanish-language series as a producer, is part of a larger investment in streaming by Univision, which plans to launch an untitled global subscription streaming product next year after its merger with Mexican TV giant Televisa is completed.

“Because we want to and will appeal to the entire 600 million Spanish-speaking population around the world, we will be programming about the broadest offering possible in terms of genres and formats,” says Rodrigo Mazon, executive vice president and general manager of SVOD at Univision.

The deal with Gomez is notable not only because it opens the door to a further relationship with the multihyphenate (Gomez produced the Netflix series “13 Reasons Why”), but also because it underscores the importance of the true crime and docuseries genres, which are seen as critical backbones of streaming.

“Selena Gomez cares a lot about elevating Latinx voices and storytelling. So the match was perfect. It is a pretty gripping and thrilling and crazy story, so we felt that it would be extremely interesting to everyone in the Spanish-speaking world and around the world to hear about it,” Mazon says.

(SD-Agencies)