BERLIN’S leading public transport company is advertising edible hemp tickets during the Christmas season. The witty idea is part of the Berliner Verkehrsbetriebe (BVG)’s Christmas campaign launched last week. The day ticket sold by the BVG is valid for local public transport in the German capital. It consists of edible paper sprinkled with a few drops of hemp oil. Passengers can eat the ticket after its validity has expired. It costs €8.8 (US$9.94) and is valid for 24 hours. BVG’s edible hemp tickets are available in a limited edition of 100,000. The wellbeing German brand VAAY, which belongs to the Berlin-based cannabis start-up Sanity Group, has provided the hemp oil used for the edible tickets. BVG says the oil was obtained from the seed of the cannabis plant. Unlike the flowers, this contains none of the intoxicating substances such as THC (tetrahydrocannabinol). Moreover, it is entirely legal and 100 percent natural. The campaign’s message lies on the concept of last-minute gift shopping, highlighting that the run-up Christmas in Berlin is anything but contemplative. Therefore, with all this stress, BVG offers edible hemp tickets for a “more relaxed Christmas experience.” Recently, Germany’s new coalition government, formed by the so-called “traffic light coalition” (Social Democratic Party, Free Democratic Party, and the Greens) led by the new chancellor Olaf Scholz, put cannabis legalization on the political agenda. Although there are no proposals and time frames on legalizing cannabis, the interest in Germany’s drug policy development has grown significantly. (SD-Agencies) |