Myeong-seok Chae, Gounee Yang

Global Economic News

SAMSUNG Electronics unveiled the customized home appliance “Bespoke Home” display zone at CES 2022, the largest consumer electronics exhibition in the United States.

Samsung Electronics set up the “Bespoke Home” display zone by using Bespoke’s unique and stylish colors.

At the display zone, various layouts and interior designs using “Bespoke Kitchen Package,” which will be sold in the U.S. market from this year, was displayed.

Samsung Electronics also showed unique kitchen interior designs under three color themes: navy, yellow, and green.

In addition, it also unveiled the innovative design of Bespoke four-door refrigerator, which will be released in the U.S. market in the first quarter of this year.

This product uses metal-texture green color “Emerald Green Steel,” vivid orange color “Clementine Glass,” and “White Glass,” breaking out the traditional home appliance design.

At the display zone which was decorated with purple color under the theme of the dress room, “Bespoke Grande AI Washer and Dryer” and air dresser, shoe dresser was displayed.