AS one of the fast-growing forms of foreign trade, cross-border e-commerce is booming in Guangdong Province, with great potential to boost economic recovery amid the pandemic.

The adoption of mobile technology and online shopping among overseas consumers has facilitated the boom in the live-streaming market, providing a valuable platform for the export of Chinese products and services in innovative ways.

Every evening from Monday to Saturday, Dora He is busy with her live-streaming promotions. In the space of less than 5 square meters, she does modeling and tries on dozens of women’s outfits for overseas consumers to choose from.

“Once, over 300 people attended my broadcasting room simultaneously,” said He, noting that she only sells trendy clothing, with a price of about British pounds (US$12.5). Her target customers are mainly housewives and students aged between 20 and 35, and she can sell up to 30 dresses a night.

She works for the Yuezitou eCommerce (Guangzhou) Co. and the company’s director, Zhu Dengling, said the complete and highly developed supply chains in China’s Pearl River Delta provide e-commerce enterprises with great confidence.

“The local factories can satisfy the need for multiple products very quickly,” said Zhu, an experienced entrepreneur who has made forays into various online platforms since 2005.

“In recent years, small enterprises have been able to grab the opportunity to make a fortune,” Zhu said, adding that “the live-streaming e-commerce of TikTok is growing phenomenally, benefiting from China’s mature supply chain and e-commerce operating systems.”

Hair-clippers, beard-shavers, nose hair-trimmers — a variety of hair-care appliances from the Suprent brand are available on its official website and the e-commerce platform Amazon.

Suprent’s overseas turnover exceeded 100 million yuan (US$14.8 million) in 2020, covering 5 million users in more than 15 countries and regions.

As an increasing number of people choose to cut their own hair amid the pandemic, the company expects its revenue to grow by more than 10% this year. (Xinhua)