Toblerone chocolate will no longer feature the distinctive Matterhorn mountain peak on its packaging in order to avoid violating a Swiss law that protects national symbols, as the brand’s owner shifts some production out of Switzerland.

Mondelez International, the U.S. maker of Toblerone, said in a statement that it had to adapt its packaging to comply with Swiss law, and that it was making changes to its production to meet increased demand. The company will use a new mountain logo that retains a “geometric and triangular aesthetic,” a spokeswoman said, adding that Toblerone bars will continue to be produced in Switzerland as well.

The packaging change was reported earlier by the Swiss newspaper Aargauer Zeitung, which said that Mondelez would begin some production in Slovakia in July.

Under a “Swissness” law, national symbols can be used to promote chocolate only when the milk it contains is sourced exclusively from Switzerland, as well as 80% of all other raw materials too. For milk-based products, the processing and manufacturing must also take place in Switzerland, according to the law — the latest version of which came into effect in 2017. There are exceptions for products like cacao, which is grown in humid climates.

The Matterhorn, the Alpine peak that is one of Switzerland’s most famous landmarks, standing at 4,478 meters, has appeared on Toblerone packaging since 1970, according to Mondelez.

David Stärkle, who oversees the enforcement of the Swissness legislation for the Swiss government, said that it would be misleading for Toblerone to continue to include an image of the Matterhorn, a symbol of Switzerland, on its packaging when some of its production was happening outside the country.

He said the goal of the law was for consumers to know that when they purchased Swiss chocolate, the chocolate was, in fact, from Switzerland. “If anyone will use the Matterhorn for whatever, you don’t have any value anymore on Swiss products,” Stärkle said.

In addition to the removal of the Matterhorn, the wording on Toblerone bars will also have to change. Instead of “Toblerone of Switzerland,” the packaging will say, “Founded in Switzerland.” The Toblerone chocolate bar was created in 1908 by Theodor Tobler, whose father owned a confectionery shop in Bern, Switzerland, in the 1800s.

Words to Learn 相关词汇

【遵守】zūnshǒu comply with follow or adhere to a particular rule or regulation

【执行】zhíxíng enforcement the process of making people obey a law or rule, or making a particular situation happen or be accepted

瑞士三角巧克力将不再在其包装上使用“马特洪峰”标识，以避免违反瑞士保护其地域独特性的相关法律，因为该品牌所有者准备将部分产能转移到瑞士国外。

该巧克力的美国制造商亿滋国际在一份声明中表示，它必须修改包装，并调整生产安排以满足不断增长的需求。一位女发言人说，该公司将使用保留

“ 三角巧克力几何美感”的新山峰标志，并补充说部分巧克力仍然在瑞士生产。

瑞士《阿尔高人报》此前报道了这条消息，称亿滋7月起将在斯洛伐克生产部分三角巧克力。

根据《瑞士独特性法》，只有制造巧克力使用的牛奶100%以及其他原材料的80%产自该国时，才能使用

“瑞士”标识来推广巧克力。根据该法律2017年生效的最新修订版，使用

“瑞士”标识的奶制品必须在该国加工制造。该法规不适用可可等产品，因为可可必须在潮湿气候中种植。

亿滋国际称，马特洪峰是瑞士最著名的地标之一，海拔4478米，1970年以来瑞士三角巧克力一直在包装上使用该标识。

负责监督《瑞士独特性法》执行情况的大卫•斯塔克表示，如果三角巧克力在国外生产，那么继续在包装上使用象征瑞士的马特洪峰图像会误导消费者。

他说，实施该法律是确保消费者在购买“瑞士”巧克力时，产品的确产自瑞士。

“如果马特洪峰的标识可以随便使用，那么‘瑞士’产品就不再有价值，” 斯塔克说。

除了移除马特洪峰标识外，三角巧克力的宣传语也必须改。包装上不能写“瑞士三角巧克力”，而是“始于瑞士”。

西奥多•托布勒1908年创设了瑞士三角巧克力品牌，他的父亲19世纪在瑞士伯尔尼开了一家糖果店。

(SD-Agencies)