CHINAJOY, Asia’s biggest games event held annually in Shanghai, is scheduled to run from July 28 to 31, attracting nearly 500 firms from 22 countries and regions so far, its organizer said Wednesday.

This year marks the 20th anniversary of the event’s founding. Currently, the number of registered firms for the expo is still rapidly on the rise, reflecting the strong attraction of the Chinese market for global online entertainment and games companies.

More than 100 foreign companies from countries including the United Arab Emirates, Brazil, France, the United States, Japan, Singapore, Israel and India, have signed up for this year’s ChinaJoy. Foreign companies account for about one-third of all its exhibition applicants, said the organizer.

Qualcomm, Sony, Bandai Namco, AMD, Samsung and other world-renowned industry leaders will showcase their new digital entertainment products during the event. (Xinhua)