AT a newly opened indoor parent-child amusement park in North China’s Tianjin Municipality, children find themselves immersed in interactive AR games, role-playing on the stage, and tailored doll making.

NEOBIO, a popular chain brand, launched the new park in a bustling commercial shopping mall in downtown Tianjin in mid-July.

“We received more than 5,000 customers in the first four days of its opening,” said Chai Shen, head of the amusement park, noting that a parent-child consumption boom is expected during the summer vacation.

Tianjin is known as one of China’s international consumption center cities. The other four are Beijing, Shanghai, Chongqing, and Guangzhou.

As China’s economy continues to recover, Tianjin’s consumption performance reveals the immense potential of the country’s mega market.

On May 27, a shopping complex was opened in Tianjin, reconstructed from four old buildings, with an investment of 2 billion yuan (US$280.48 million). Featuring four different consumption themes including parent-kid, fashion, exhibition and night economy, the shopping complex quickly became a hot spot for consumers, welcoming 276,000 visitors within the first two days of opening.

“Don nino,” an Italian ice cream brand, opened its first store there in Tianjin. It has been flooded with over 10,000 orders over the past two months.

The spacious rooftop area of one building of the complex has been transformed into a hub comprised of restaurants and bars. It offers guests the chance to savor delicious food and wine and enjoy the stunning night view of Tianjin’s Haihe River, along with its iconic landmarks and skyline.

Data shows that 12 large shopping centers are set to open in Tianjin this year. (Xinhua)