Cao Zhen caozhen0806@126.com THE 2023 Shenzhen Global Fashion Culture Festival was launched at Shuibei the One Plaza on Wednesday, unveiling a series of events for jewelry traders, customers and jewelry lovers. The festival aims to stimulate consumption and improve services, leveraging on the expanding customer base resulting from livestreaming e-commerce and tourists. Now through Jan. 7, 2024, a range of discounts are available in various jewelry shops in Shuibei the One Plaza, as well as other jewelry stores in the Shuibei area, Luohu District. An open market has been set up in the south square of Shuibei the One Plaza; in addition to selling the latest jewelry products, creative cultural items and trendy merchandise, the market also provides free jewelry testing services. Throughout this weekend, the Shenzhen Fashion Designers Association will host fashion shows, forums and fashion design competitions on the fifth floor of Shuibei the One Plaza, providing audiences a glimpse into Shenzhen’s fashion allure. At Wednesday’s opening ceremony, local jewelry brands including Chow Tai Seng, Zhou Liu Fu, Cuilu Jewelry and Sunfeel presented a dazzling jewelry fashion show, showcasing a fusion of jewelry and fashion, encompassing both traditional and modern elements. Jewelry industry insiders shared their perspectives on the influence of culture on jewelry, future gold prices, and strategies for jewelry companies to excel in an era of consumption downgrade. Shuibei is celebrated as the largest gold and jewelry trading and manufacturing center in China, recognized for its extensive network of jewelry manufacturers, wholesalers and traders. The area is home to numerous jewelry shops, trading centers and a jewelry museum. The presence of skilled artisans and designers has solidified Shuibei’s reputation as a hub for not only mass-produced jewelry but also for bespoke and high-end pieces. Shuibei has also become a vital platform for fostering connections between local businesses and the global jewelry market. Venue: Shuibei the One Plaza, Buxin Road, Luohu District (罗湖区布心路水贝壹号) Metro: Line 3 to Shuibei Station (水贝站), Exit B | 