Han Ximin 1824296095@qq.com WITH the European Cup under way, the excitement around watching soccer has boosted the “Summer Night Economy.” Beverages like beer have become particularly popular, with a substantial increase in orders from overseas. According to statistics from Shenzhen Customs, the city exported beer worth 102 million yuan (US$14.03 million) from January to May this year, with the volume exceeding 20 million yuan in May alone. Recently, a shipment of canned beer was exported to Vietnam, providing overseas markets with a refreshing drink for the summer soccer season. “The monthlong European Cup will last until July 14, and the Paris Olympics will follow at the end of July. During this summer period, beer exports are experiencing rapid growth. Our orders in May and June increased by 20% compared with the same period last year,” said Jiang Shengyu, the customs business manager at Shenzhen Tsingtao Beer Asahi Co. Shenzhen Haiguo Craft Beer Co. is a newly registered beer company in Shenzhen that targets China’s Hong Kong and Singapore. Each country has different regulations and standards for imported beer, and Shenzhen Haiguo often faces challenges during expansion in overseas markets. With professional guidance from customs authorities, the company has been able to resolve export compliance issues, according to a Shenzhen Haiguo executive. Yao Bing, section chief of Tongle Customs, said that customs often provides exporters with business and compliance guidance to improve their quality management systems and enhance competitiveness. On Monday, an SF Airlines-operated B757-200 all-cargo plane took off from Shenzhen Bao’an International Airport heading to Ho Chi Minh City, Vietnam, marking the official start of the Shenzhen-Ho Chi Minh international freight route. The Shenzhen-Ho Chi Minh route operates five flights per week, facilitating the transportation of almost 280 tons of air cargo per round trip between the two cities. Export goods mainly include parcels, e-commerce goods, and electronic products, while imports primarily consist of fresh agricultural and aquatic products. |