Wang Jingli

wangjingli0715@163.com

THE French Week event, a series of activities organized as part of Taste France, is being held at Olé supermarkets in Shenzhen and Guangzhou through July 28.

The festival will continue until Aug. 7 at four other supermarket chains across China, including city’super, Jenny Wang, Corner’s Deli, and Epermarket.

Each participating supermarket has created a French-themed shopping experience for consumers, allowing them to enjoy high-quality French delicacies and explore French culture.

During the event, a selection of food products from renowned French brands such as Brocéliande, Le Maître Charcutier, Président, Aoste, Evian, and SAPMER will be part of special promotions at participating supermarkets.

Taste France is a brand launched by the French government to bring together individuals from the culinary and arts sectors in France.

This year marks the 17th edition of the French Week event, coinciding with the upcoming Paris Olympics set to take place in France from this Friday through Aug. 11.