BAO’AN-BASED enterprise Best Services International Freight Ltd. (BSI) has officially opened its new branch in Dubai, marking a significant milestone in the company’s efforts to strengthen its international logistics network, according to Bao’an Daily.

The grand opening ceremony, which took place Feb. 18, was attended by senior executives from BSI’s parent company Gotofreight Limited and other distinguished guests.

The Middle East — often referred to as crossroads that connects Asia, Europe, and Africa — has long been a vital hub for international trade and logistics. Dubai, as the region’s economic and financial center, is particularly attractive due to its open trade policies, advanced logistics infrastructure, and strategic geographical location. These factors have made Dubai a hub for global enterprises seeking to expand operations.

The establishment of BSI’s Dubai branch is set to complement the company’s existing global logistics network, enable better resource integration, and enhance service capabilities worldwide. With this new branch, BSI will be able to directly serve clients in the Middle East and surrounding regions and respond more efficiently to the diverse needs of its global customer base.

(Wang Jingli)