CHINESE electric vehicle (EV) manufacturers are revising promotional language for advanced driving systems, replacing terms like “intelligent driving” with more precise descriptors such as “assisted driving” to comply with stricter regulatory standards.

Xiaomi recently updated the SU7’s driving technology descriptions from “Intelligent Driving” to “Assisted Driving” on its official ordering platforms. The change sparked widespread discussion on Weibo, amassing over 22 million views Monday. In the English version, the standard model retains “Xiaomi Pilot Pro,” while the Max version was rebranded from “Pilot Max” to “Xiaomi HAD” (Highway Assisted Driving).

Following updated guidelines from the Ministry of Industry and Information Technology (MIIT), several major Chinese automakers have adjusted their technical labeling since April. At the Shanghai International Automobile Industry Exhibition, XPeng rebranded its driver-assistance technology as “AI-assisted driving” and announced plans to launch the industry’s first “AI Driving Safety Boot Camp.”

Horizon Robotics introduced its new Level 2 (L2) driver-assistance system as the “Urban Driver-Assistance System.” Meanwhile, at Huawei’s Qiankun booth, terms like “smart driving” and “automatic parking” were revised to “Intelligent Driver Assistance” and “Intelligent Parking Assistance,” China Media Group reported.(SD-Agencies)