Wang Jingli

wangjingli0715@163.com

SWEDISH home furnishing leader IKEA has expanded its Shenzhen presence with a new 1,455-square-meter store at Bao’an District’s Maxland shopping mall, opening Thursday. This becomes the brand’s third location in the city.

What’s offered

Six inspiring showrooms: Explore fully furnished living spaces, including living room, bedroom, dining area, kitchen, study, and bathroom.

Over 1,000 popular small-space items across categories: storage solutions, kitchenware, bathroom essentials, bedding collections.

Swedish deli:

● Over 60-seat dining area featuring iconic Swedish meatballs

● Packaged Swedish groceries available for purchase

Home design service: Get expert-curated, personalized home furnishing solutions

Exclusive offers (until July 3):

● Gifts with qualifying purchase

● Extra discounts on bestsellers

● New Bao’an registered customers: free home design service (limited time)

● Complimentary ice cream with qualifying purchase

Operation details

Hours: Sun-Thu: 10 a.m. to 10 p.m.; Fri-Sat: 10 a.m. to 10:30 p.m.

Venue: L268-269, Maxland shopping mall, Bao’an District (宝安区大仟里购物中心二楼水中庭)

Add: Intersection of Bao’an Boulevard and Haicheng Road, Bao’an District (宝安区宝安大道与海城路交界)

Metro: Line 1 to Pingzhou Station (坪洲站), Exit A

IKEA’s journey in Shenzhen

With deep understanding of Shenzhen consumers’ lifestyles and strong confidence in the city’s growth, IKEA is accelerating its omnichannel expansion across the city.

2008: First store launch

Location: No. 8188, Beihuan Boulevard, Nanshan District

2024: Strategic milestone

Opened Shenzhen’s second store & Chinese mainland’s first Plan and Order Point

Location: MixC Shopping Mall, Sungang, Luohu District