BILIBILI has launched an ambitious new AI tool designed to transform the way content creators produce podcasts, turning written or spoken words into fully rendered videos in just a few minutes.

The tool, internally referred to as “Codename H,” aims to simplify video production by automating visuals using AI trained on text and audio inputs. For creators, especially those focused on podcasts and educational content, this could drastically cut production time while unlocking new audience segments drawn to visual formats.

With “Codename H,” a 1,000-word script can be transformed into a complete video in six minutes, and Bilibili says this speed will soon be cut in half. The tool also provides a set of templates that make it easier for users to convert traditional podcasts or articles into engaging, animated video episodes.

This rollout comes as Bilibili positions itself at the forefront of a shifting media landscape where podcasts are increasingly visual.

According to Bilibili, video podcast watch time on the platform hit 25.9 billion minutes in the first quarter of 2025, a jump of over 270% compared to the same period last year. Over 40 million users are now regularly tuning in to this format. The growth reflects a broader trend seen across the industry, where platforms like YouTube have normalized the fusion of audio and video in podcasting.

“Codename H” stands out because it alters the economics of creation. Tools that previously required days of editing and design can now deliver fairly professional videos in moments, opening the door for creators who lack the time, budget, or expertise to handle complex video workflows.

Bilibili’s move mirrors a larger industry shift in which AI is not just enhancing creativity but automating large portions of the creative process. The result is a democratization of production power that levels the playing field for emerging voices.

The company is backing the tool with a support strategy aimed at attracting new talent. This includes free recording venues and traffic incentives, ensuring that creators are not only equipped to make content but also to distribute it effectively.

While audio-only shows continue to decline in influence, visually enhanced podcasts are gaining traction, particularly among younger audiences seeking a more immersive experience. With traditional entertainment formats maturing and competition stiffening, video podcasting offers Bilibili a new path of growth.

The timing of the release aligns with forecasts from iResearch Consulting that predict China’s podcast user base will reach 150 million this year.

(SD-Agencies)