Editor’s note:

Shenzhen is composed of nine administrative districts, one new area, and the Shenshan Special Cooperation Zone in Shanwei. While all 11 areas share Shenzhen’s defining spirit of innovation, each has its own unique characteristics. This page is devoted to the latest developments in Bao’an, a rapidly rising district in northwestern Shenzhen. Situated at the geographical center of the Guangdong-Hong Kong-Macao Greater Bay Area, the district is dynamic, competitive, and at the forefront of the city’s development.

THE new Shenzhen Joy City shopping mall, located at the intersection of Chuangye 2nd Road and Qianjin 1st Road in Xin’an Subdistrict, opened July 12. According to statistics, foot traffic on opening day exceeded 420,000 visits, and sales, excluding Apple products and vehicles, reached nearly 20 million yuan (US$2.79 million).

As the flagship commercial property of COFCO Group, the mall occupies a prime location in the Guangdong-Hong Kong-Macao Greater Bay Area — the heart of the Qianhai-Bao’an CBD. The mall has a total floor area of 250,000 square meters.

Featuring nearly 400 brands, Shenzhen Joy City stands out with its diverse commercial offerings and innovative operational model. It is Shenzhen’s first art and trend-themed street, first rooftop urban social space, and first youth culture and entertainment hub, according to Bao’an Daily.

This landmark development is set to redefine urban living and shopping experiences in Shenzhen, blending commerce, art, and youth culture into a single destination.(Wang Jingli)