Tang Li

654030846@qq.com

RENAISSANCE Hotels, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, has unveiled a new brand documentary and launched its “Discover the Lychee Road With Renaissance” campaign across China. The initiative draws inspiration from four literary works by renowned Chinese author and Renaissance Hotels Navigator Ambassador Ma Boyong, including his celebrated novel “The Lychee Road.” Guests at 33 Renaissance hotels across China are invited to embark on immersive journeys rich in storytelling and cultural depth.

The campaign features a new brand film, “Discover the Unexpected With Renaissance,” inviting travelers to follow Ma’s creative perspective as they explore hidden cultural gems via the Renaissance Navigator Map. Guests can immerse themselves in the brand’s signature artistic designs and the “Evenings at Renaissance” program, which blends local culture with unique nightlife experiences.

Guests are invited to engage with an interactive H5 game inspired by “The Lychee Road,” stepping into the shoes of protagonist Li Shande to solve challenges involving the delivery of lychees from South China to present-day Xi’an. Meanwhile, hotels across China offer literary-themed board games, including an oversized version of “Snakes and Ladders” available in lobbies and suites for guests to enjoy.

Returning for this campaign, the brand’s signature “Evenings at Renaissance” program features four specially crafted cocktails inspired by Ma’s novels. Highlights include “Dragon’s Whisper in Lychee Palace” — a harmonious blend of sweet lychee and bold spirits. These drinks are accompanied by story-themed coasters and ice picks and are available at Renaissance hotels.

Renaissance Shenzhen Bay Hotel has introduced a Tang Dynasty-inspired afternoon tea themed “Lychee Elegance,” creatively combining ancient charm with the sweet allure of lychees.

Additionally, Renaissance Hotels has partnered with Wanda Cinemas to host exclusive screenings of “The Lychee Road” in Beijing, Shanghai, Shenzhen, and Xi’an, offering special movie ticket perks for hotel guests.