Shen Yang

1965548314@qq.com

A DELEGATION of students from Shenzhen University’s (SZU) College of International Studies (CIS) visited LiteFly, a global frontrunner in short-drama production and distribution headquarted in the Qianhai Digital Cultural Creative Park, on Dec. 5.

Led by associate dean Jia Luyi, the visit bridged academic learning and industry practice, offering students a first-hand look at how cutting-edge technology drives micro-drama creation and global content distribution.

A highlight was a seminar hosted by LiteFly CEO Deng Jifei. Drawing on real-world cases, Deng elaborated on the current landscape and future prospects of the short-drama industry and shed light on the potential roles of foreign language professionals in this booming sector.

“Language proficiency, combined with cross-cultural communication skills, has become a core requirement for the globalization of micro-dramas,” Deng noted during the seminar.

The event also featured an active Q&A session that allowed students to engage in in-depth discussions with industry experts on numerous topics, including career paths for language majors and the subtleties of cross-cultural adaptation in storytelling. Many students stated that the session helped them better understand career opportunities in the emerging “language + content creation” field.

The visit further solidified the existing industry-academic partnership between SZU CIS and LiteFly. The two parties had previously established a joint internship base in October, aiming to provide students with practical experience in micro-drama globalization and cross-cultural content adaptation.

Jia stressed that the visit reflects the college’s commitment to aligning academic programs with evolving industry demands.

“We will continue to deepen collaboration with innovative content companies like LiteFly by developing more practice-oriented programs and platforms to cultivate versatile professionals who can meet the needs of the global content industry,” Jia stated.