

Visitors admire plush toys at a pop-up store featuring the official mascots of the 2026 Spring Festival Gala, which opened yesterday at Gangxia North Metro Station in Futian District. The store will remain open until March 3, 2026 and brings the gala’s key visual identity and mascots to life through interactive installations such as a plush toy display wall, a merry-go-round, and a message wall. It also offers a range of IP-based cultural and creative products themed around the gala. The Spring Festival Gala, an annual celebration produced and broadcast by China Media Group since its inaugural edition in 1983, remains one of the most-watched television programs on Chinese New Year’s Eve. Wang Haolan |