A GRAND campaign to promote consumer electronics sales was launched yesterday at Huaqiangbei, home to the world’s largest electronics market.

The event is a flagship segment of “Guangdong Goods Global Reach,” a year-long initiative launched by the Guangdong Provincial Government last week to promote products manufactured within the province.

Fifty leading consumer electronics companies, including Huawei, Honor, Insta360, OPPO, vivo, and iFlytek, are showcasing cutting-edge products such as smart devices, digital accessories, AI wearables, and drones.

Participating companies are conducting live-streaming sales on-site, with hosts offering virtual exhibition tours that highlight product features and enable “cloud visits and one-click purchases.”

The campaign will also delve into brand narratives, featuring innovations like Honor’s medical-grade health monitoring wearables, Insta360’s scenario-based technology, and the lightweight smart experience of the vivo Vision headset.

Major e-commerce platforms — including Alibaba, JD.com, Tencent, Douyin, and Kuaishou— have established dedicated online activity zones for the promotion.

Offline activities extend beyond the main venue, with brands like OPPO, vivo, and Honor hosting special promotions in three key Shenzhen communities. A series of follow-up events, such as “Enter the Civic Center” and a “Consumer Electronics New Year Shopping Festival,” will continue throughout the week.

As a global electronics hub, Shenzhen has established a complete industrial ecosystem covering R&D, key component manufacturing, assembly, and brand operations. In 2024, the added value of Shenzhen’s smart terminal industrial cluster reached approximately 204.54 billion yuan, marking a year-on-year increase of 9.9%. The city produces more than one-fifth of China’s smartphones and color TVs, with annual outputs exceeding 45 million smartwatches and nearly 7 million laptops, maintaining a leading position in the nation’s industrial landscape.

Huaqiangbei serves as a global barometer for smart hardware and a premier launchpad for new products. The area attracts an average daily footfall of about 750,000, including over 7,000 foreign merchants and visitors from 183 countries and regions. The 1.45-sqkm area hosts 115,000 business entities and 35 specialized markets, supplying more than 1 million types of electronic components.

(SD News)